Difference between On-Page SEO and Off-Page SEO

What is On-Page SEO?

In order to rank higher in SERPs,(Search Engine Results Page) you must optimize each and every web page of your website using on-page SEO. On-Site SEO is another name for On-Page SEO.

Both the HTML code and the page's content must be considered in on-page SEO.

On-Page SEO's primary objective is to help search engine (crawler) awareness of the "meaning and context" of your pages. Since you are simply focusing on your website's on-page components to optimize it for users and crawlers, it is generally known as "On-Page SEO."

On-Page SEO's primary elements are:


i- Title tag and Meta Description Optimization
ii- URL Optimization
iii- Heading Optimization (H1, H2, etc)
iv- Content Optimization
v- Image Optimization
vi- Internal Linking
vii- External Linking

What is Off-Page SEO?

Off-Page SEO is the practice of advertising your website online in order to appear higher on Search Engine Results Pages. Off-Page SEO is also called Off-Site SEO.

Off-Page SEO explains activities carried out to enhance your ranks in SERPs but not on your own page. Off-Page SEO provides search engines like Google with useful information about what people (users and other websites) are saying about your website.


Off-Page SEO's primary objective is to get traffic and links from authoritative websites. Off-Page marketing is what it's called because all of your efforts in this area are focused on gaining users' and search engines' confidence so that you may rank higher.

Off-Page SEO's primary elements are:


Building links ( Building Backlinks)
ii- Mentions of Brands
iii- Social Media Promotions